Client
KINETICS THERAPEUTICS
is a distributor of advanced medical solutions for Central America and the Caribbean. Focused on innovation, the company specializes in providing cutting-edge technologies to address critical healthcare needs, such as brain stroke treatment and rehabilitation.
Goals
The main objective was to create a compelling brand presence and a website that highlights the unique value Kinetik Therapeutics brings to healthcare providers in the region. The goal was to position the company as a trusted partner for medical advancements while generating interest and inquiries from healthcare professionals and institutions.
AMonoidea´s area
- Content Creation
- Web design
Platform and tools
- WordPress
- Adobe Suite
1
Research
Extensive research was conducted on the healthcare landscape in Central America and the Caribbean, with a particular focus on the challenges faced in treating critical conditions like strokes. Competitor analysis and audience profiling helped identify key decision-makers in hospitals and clinics, their needs, and how to best communicate the benefits of Kinetik’s solutions.
2
Development
The project involved designing a professional and user-centric website following the AIDA framework (Attention, Interest, Desire, Action). The site was optimized for medical professionals, providing easy access to product details and contact options. Additionally, the branding was developed to convey trust, innovation, and a commitment to improving healthcare outcomes.
3
Strategy
The strategy aimed to position Kinetik Therapeutics as a regional leader in advanced medical solutions by creating an educational and professional online presence, optimizing the website for SEO to attract healthcare professionals, and implementing targeted digital campaigns. The focus was on driving inquiries from hospitals and clinics in Central America and the Caribbean, showcasing the benefits of their solutions, and fostering long-term partnerships through value-driven communication.
